the.style.files

they.call.it.beauty - backstage

karlie kloss . chloe . f/w 2009

they.call.it.beauty - advertising

chloe . s/s 2009

they.call.it.beauty - backstage

freja beha & lily donaldson

they.call.it.fashion - advertising

chloe . spring 2011

they.call.them.deals - (via styleivless)

chloe - prices starting at $69

From the start, designer Gaby Aghion had a vision for a softer alternative to mainstream fashion. Surrounded by the stiff silhouettes of the 1950s, Aghion let her bohemian spirit loose and the result was Chloe, a fresh, feminine label that captured Paris’ youthful energy. Now directed by Hannah MacGibbon, a former assistant of fashion star Phoebe Philo, Chloe is still producing must-have looks for the modern romantic. Known for being particularly spot-on when it comes to accessories, these Chloe sunglasses are the essence of timeless cool.

PURCHASE & VIEW ADDITIONAL STYLES HERE

they.call.it.fashion  - editorial

tasha tilberg . elle . august 2010

they.call.them.designers - karl lagerfeld

Fashion Designer Karl Lagerfeld was born in 1938 in Hamburg, Germany, to a wealthy family. He went to Paris in 1952 at the age of 14, where he studied informally with the ambition to be a fashion designer. 

At 17, Lagerfeld first worked for Pierre Balmain (1954-57), then in 1958 he moved to House of Patou. For a while, he freelanced at Krizia. He worked for Chloe in 1959-78, during which time he began designing furs for Fendi (in 1965) and also launched his company, Parfums Lagerfeld (in 1975). Lagerfeld designed independently from 1978 to 1982, when he began designing haute couture at the House of Chanel. In 1983, with the help of Gilles du Four, he added Chanel ready-to-wear garments to his list of responsibilities. Although he continued to design for Chanel, Lagerfeld established his own design business in 1984 and resumed designing for Chloe in 1992. The engagement with Chloe ended in 1997, when design at Chloe was took over by Stella McCartney. 

Lagerfeld currently designs for three companies: his own label, Chanel, and furs for Fendi of Italy. 

In addition to fashion design, Lagerfeld is an avid photographer shooting many advertising campaigns himself, and has also ventured in to directing short films. His personal trademarks include a fan, his powdered-white hair always pulled back in a long pony tail, and sunglasses. 

look.of.the.day

striped bodysuit . rosa cha . $300

super wide leg pants. moi-meme-moitie . $245

‘elsie’ shoulder bag . chloe . $1220

vintage scalloped signature logo earrings . chanel . $675

black & gold bangles . topshop . $32

wide brimmed hat . jigsaw . $46

leather bow belt . giambattista valli . $120

platform wedge boot . givenchy . $1300

they.call.them.designers - stella mccartney

stella mccartney was born in london on september 13, 1971, the second child of former beatles sir paul mccartney and linda eastman. stella became interested in designing clothes at age 13, when she made her first jacket. three years later, she interned for christian lacroix, working on his first fashion design collection.

in march 1997 mccartney was appointed creative director of paris fashion house chloe, following in the footsteps of kal lagerfeld (who was less than impressed by their decision). in 2001, mccartney resigned from chloé in order to enter into an eponymous joint venture with gucci. since then, stell mccartney has collaborated with adidas, h&m, target, and disney to name a few.

a lacto-ovo-vegetarian, mccartney does not use fur or leather in her designs and supports peta. some of mccartney’s designs have text that elaborates on her “no animal” policy; for example, one of her jackets for adidas says, “suitable for sporty vegetarians” on the sleeve.